It can be difficult to create blog content. Many factors play into the success or failure of a blog post, including keyword usage, subject, images, structure, link length, and so on.

Many people wonder, “How long should a blog post be to optimize SEO?”. To avoid any confusions, here are some things you need to know about the length of a blog post, word count and search engines.

There is no direct correlation between word count and search rank

Yes, that is correct. Many people believe that the word count of a page has an impact on its rank on search engines. It is false.

Page rank is determined by many SEO factors, including keyword density, backlinks, domain authority, and so on. While word count is a factor in some ranking factors, it is not an actual factor.

This is what the data tells me. Backlinkco.com is one of our favorite SEO blogs . They analyzed 11.8million Google search results to find no correlation between word count, search engine rankings, and word count. Pages with a lower word count rank as well as pages with higher words.

John Mueller, Senior Webmaster Trends Analyst, Google, shared Search Engine Kit:

“From our perspective, the number of words per page is not an indicator of quality or ranking.

Blindly adding text to a page does not make it better.

We can now discuss how to decide the ideal length for a blog post.

Blog Post Length Factors

Blog lengths can vary depending on many factors. When deciding the length of your blog post, there are a few things you should consider. These are important considerations to consider when writing.

A blog post should not exceed 450 words

Yoast recommends at least 300 words per blog post or piece. Google prefers to read more content in order to fully understand the topic of the post.

We recommend that this minimum be increased to 450 words for each blog postWhat is the purpose of a blog? To provide value to readers. We have found that 300-word posts are not enough to adequately answer a question.

Backlinko.com’s study also found that is the average word count for a Google top-10 result. It was 1,447. We will explore why this may be so later.

When deciding on the length of a blog post, it is a good idea to ask yourself “Can I answer the question I am writing about in X amount of words?”

In order to give the best value, you need to keep it short and sweet. Complex topics will require more words. Less words are required for topics that are simpler.

Page Purpose

What’s the purpose of this page? Is it an “About” page? Oder a “Ultimate Guide to [insert subject here]” page?

The purpose of the page will help you decide how long your blog post should be. It may not be necessary to write a lengthy “About” page for your business. It may be sufficient to give a brief overview of who you are and what your business does. You may also have pages that address more realistic topics, such as your journey, your story, and your team. You don’t need to squeeze everything onto one page.

Putting yourself in the shoes of your readers will help you determine the word count for your article.

Different types of content

A Guide for Small Business SEO Basics will require that the blog post has more substance, as the topic is more complicated than the average.

500 words might be enough if you’re writing a short blog article that’s not too complex. Sometimes, however, you will need to use a greater word count depending on the content that you are trying to convey to your readers.

It comes down to these two questions: Are you answering the question as best you can? Is this valuable content?

Take into account keywords and content from competitors

When writing your blog post, you should consider the content of your competitors so that your readers can find something better than what is already available for your target keyword.

You can determine how long a blog article should be by looking at the top-ranking keywords. To increase organic traffic, you should focus on the content and not the average word count.

Word count is not enough to determine their ranking. Relevant keywords are more important than word count for organic traffic. While longer posts are more beneficial than shorter ones, we won’t be focusing on them all.

Benefits of long-form content

Long-form content has many benefits that you should consider when deciding the length of a blog post.

Increased Time on Page

Long-form content is naturally more difficult to read. It can increase the page’s time, which can impact SEO.

You also have more room to link to other pages on your site within the blog post, which will keep the reader interested for longer.

You can reuse content

Blog posts that are long-form can be repurposed to create other high-quality content. Small businesses can benefit from repurposing content. It is also cost-effective.

You can cut down long-form blog content and reuse it in a podcast episode or e-book, or a social media post. Repurposed content can be used in many different ways. There are so many possibilities!

More social shares

Quicksprout published a study showing that long-form content gets more social shares than shorter-form content. People prefer to share complex content with a lot more value than shorter, bite-sized content.

Quicksprout’s research shows that content with more than 1,500 words received 68.1% less tweets per average than content below 1,500 words.

Your site will receive more visitors if you share your posts. As you can see, long-form writing has its benefits.

You get more backlinks

Long-form content tends to have more backlinks. Quicksprout – Content-rich websites with detailed content get more backlinks.

Your site’s SEO is greatly enhanced by backlinks. The more natural backlinks that you can obtain, the better. Why not give it a try? Long-form content is more likely be linked to.

What length should a blog post be?

SEO experts will tell you how long a blog post should be.

These tips should help you write your next blog post. You should remember that SEO is more than just word count. However, an average of 1,500 words is a great target for your ideal blog post.