Google requires a lot of work to convince them that your site is reliable. In the meantime, they continue to search for issues with sites in more complex ways. The cultivation of quality backlinks is one of the best ways to prove to Google that your website is trustworthy. Linking back to your website provides third-party validation. Google correctly assumes that links pointing back to your site from trustworthy and valuable websites are trustworthy and valuable.

There are many ways to create strong backlink profiles, but I will focus today on strategic content for small businesses. Create content that is relevant to your niche, with the aim of it being shared, linked, and shared.

Step 1: Decide which high-value, sharable content is best for your audience

Garden lovers read about gardening, runners read about running, and food lovers read recipes. People are looking for information that is relevant, entertaining, and useful in any niche or space. An article might be written by a gardener about how to plant succulents. A guide for runners might explain the best running shoes. A guide for food lovers might discuss which wines pair well with steak.

Take a look at your niche to see which types of content are most popular and shared. These types of content can be compiled and used to brainstorm ideas for writing a similar article from a different angle. It should be something you can execute. Guides, lists, checklists, and recipes are the most popular types of high-quality, shareable content in most niches.

Step 2: Create and research shareable content

After brainstorming and looking around, refine your ideas by doing keyword research. The research will help you determine the needs and values of the niche followers. These findings will guide you in creating content.

We recommend that you create content using a particular keyword or phrase.

Step 3: Publish your Content

Although it’s an old strategy, having a company blog is still a great resource for building backlinks. When you write high-quality articles that are relevant to your audience, people will link back to your blog when they share them.

You can increase traffic to your website and build your backlink profile by publishing your content to your blog or online customer resource center. Users will appreciate your valuable information if you keep a blog active with at least one to two posts per month.

Step 4: Share your content

Send your content out via social media, email marketing, and digital advertising. It is important to select the best platform or strategy that will allow you to reach as many people as possible. Once you have aligned your content with your audience, this is when your post gains momentum through backlinks and re-posts. This is where like-minded people start to refer to and share your content while you reap the SEO benefits.

You don’t have to be afraid of creating incentives for people to share your content, such as giveaways or social media advertising that boosts the reach of a post.

Step 5: Request Links

Asking other websites with similar audiences or audiences to link to your content is another way to increase links. This is digital PR. Approach publications and sites with politeness to let them know that your content might be valuable and relevant. Encourage publications and sites to link to your site. Do not be discouraged if you are turned down. Offer to barter, trade links, or offer free products/services for links.


Strategic content is one of many ways you can build your backlink profile. It helps in multiple ways and makes it easy for others to see. Consistent content tells Google that your site is active. Different keyword focuses can help expand your SEO network. You can share content to increase your reach and keep you top-of-mind for people who already know you. Every backlink will help you climb in the rankings and earn more Google trust.