Content marketing is no longer a “nice to have” for small businesses – it’s a necessity. With nearly two-thirds of Canadian small businesses not having a website, those that do need to stand out from the competition. Here are three reasons why your Vancouver small business needs content marketing.

1. Builds trust with potential customers: In order for someone to hand over their hard-earned cash, they need to trust that you’re an authority in your industry. By providing helpful blog content, you can show potential customers that you know what you’re talking about and that you’re an expert in your field.

2. Helps you rank higher on Google: Google loves websites that provide fresh, relevant content on a regular basis. By posting blog articles on your website, you’re increasing the chances of potential customers finding you when they do a Google search.

3. It’s a cost-effective marketing strategy: Content marketing is one of the most cost-effective marketing strategies out there. For relatively little money, you can reach a large audience and generate leads that will help grow your business.


If you’re not already using content marketing as part of your overall marketing strategy, now is the time to start. By posting blog articles on your website, you can build trust with potential customers, help improve your search engine ranking, and generate leads – all for a relatively low cost. Don’t wait – start creating helpful, engaging content today.