When it comes to local SEO ranking, there are a number of important factors that you need to consider if you want your business to rank higher than your competitors.  In this article, we will discuss the 20 most important local SEO ranking factors that you need to focus on in order to improve your website’s search engine ranking.

1. Optimize Your Site for Local Search

One of the most important local SEO ranking factors is optimizing your website for local search. This means including your city and state name on your website, as well as adding relevant business information like your address, phone number, and hours of operation.

You can also optimize your site for local search by adding relevant keywords and phrases that people would use when searching for businesses like yours in your area. For example, if you own a plumbing company in Los Angeles, you would want to add keywords like “plumbers in Los Angeles” and “emergency plumbing Los Angeles” to your website.

2. Claim Your Google My Business Listing

Another key factor when it comes to local SEO ranking is claiming and optimizing your Google My Business listing. This is a free service from Google that allows businesses to create a listing for their company on Google Maps.

When you create a Google My Business listing, you can add important business information like your address, phone number, website URL, and hours of operation. You can also add photos and videos of your business, as well as customer reviews.

The most important thing to remember when creating a Google My Business listing is to ensure that all of the information is accurate and up-to-date. You can also use the free Google My Business optimization tool to help improve your listing’s ranking on Google Maps and Google Search.

3. Get Quality Reviews from Happy Customers

One of the most important local SEO ranking factors is having positive online reviews from happy customers. When potential customers are searching for businesses like yours online, they will often check out the reviews on Google, Yelp, Facebook, and other review sites before making a decision about whether or not to do business with you.

If you don’t have any online reviews yet, don’t worry! You can start by asking some of your happy customers to leave a review on Google or Yelp. You can also use a tool like ReviewBoosters to help get more positive online reviews from customers.